Welcome to Cal-Cel.com, your reliable resource for quality California vegetables. The Hiji family has been farming for the past 64 years in the Oxnard and Ventura area. Cal-Cel Marketing, Inc., was established in 1969 as the marketing arm for Hiji Bros. and affiliated companies.


Cal-Cel Marketing, Inc. has a continued reputation for safe, fine quality vegetables since its' inception. Over the years we have expanded our product lines to increase the variety as well as availability of our produce to consistently meet customer demand.


The knowledge, experience and hard work of two generations combined with a comprehensive food safety program, ensure that you, our customer, receive the highest level of product available.


For safe, fresh, premium quality produce, look for the Cal-Cel and Hiji Bros. labels. We look forward to working with you.